All of us know that Facebook is way more than just a social networking site. Over the years it has evolved to become a strong instrument of advertising and promotions. This holds good for applications as well. Be it a lifestyle app or the next revolutionary gaming app, the social strategy of applications spell an important impact on its success. And at the center of all social media is Facebook. Thus, having an intelligent Facebook integration becomes all the more important.
A havoc 850 million or more app logins are sustained by the social networking giant every month. Facebook connected users of apps that gained global repute like Candy Crush spends more time on the app than the other users. Therefore, it is strongly believed that Facebook can affect the growing popularity of apps worldwide. While creating a presence on Facebook sounds easy, the whole business has several pitfalls which gets majority of the people.
Most of the times, the main focus is given to the app development while the Facebook integration is done in haste and without much thought. Most of the developers choose to pay less attention to this aspect. As a result, the Facebook implementation is confusing and does not really attract users. Chances are, the Facebook connectivity option will be hidden amongst a multitude of check boxes within the app interface. The Facebook page dedicated for the app also suffers from incoherence. The result is a waste of much effort!
The thought process for implementing a Facebook implementation should be focused and guided. Prior commencement, the developer must identify the following things:
Why does the app need Facebook for: The universal answer to that is to promote the app on a platform where a global audience perceives it. The more the reach of the app, the higher are the number of users which directly affects the success rate.
Where does Facebook belong in the application: This is a pivotal aspect. Based on the nature of the app, Facebook can play different roles. Only when this is figured out clearly, can a developer implement a successful Facebook interface for the app.
Determining the big picture: The developer must be able to foresee what long term benefits that he or she seeks to achieve from the social component of the app.
A user ignoring the social component of the app is not the worst scenario which it can suffer. What is worse is a user being put off by the social experience. As such how a developer implements the social functions, how he puts down the buttons and how seamless the whole experience is, becomes important. Moreover, users who have a great time on an app and its social component are more likely to buy through the app. This, in turn, means more revenue.
The whole point of an app going social is to create a great user experience. An app development company must therefore pay special attention to making its applications responsive. This can be a boon for the product in future.