The immediate, possibly the most obvious, answer is to do a SEO for your site which will increase visibility during keyword searches. However, the keywords themselves have to be selected with a sure tactic and an overall strategy. Using videos to increase traffic and even conversions is not unheard of and used especially well by savvy marketers. Google now offers video search along with text and image search. This means there are numerous people out there searching exclusively for videos via keywords. If you have optimised your site with the right use of videos then it is more than likely to show up. This will lead them to your site where they are captivated by this visually charged content that results in user engagement and possibly conversion. Keeping things visual is the best use of web space and ideal way to deliver content in a targeted manner.
Companies must become avid bloggers in their respective areas of expertise. The blogs must focus on their industry trends and developments instead of making it all about offers and promotions. Customers always appreciate an informative blog that assesses or reviews a particular product or trend. You build customer goodwill for guiding them about product specifics that they may not have been aware of. This way you increase the time they spend on your site and it is more likely they will browse around a bit more since the blog got their attention. Also, it immediately creates an impression that you are in fact good at what you do since you publish specialist blogs on a daily basis. It cements your position as the industry expert in the customer’s mind. Leaving educated comments on other blogs with your link also increases web traffic and builds a positive image.
Building active pages and communities of social media sites such as Facebook and Linkedin will allow you to establish a large and dedicated following that is constantly swelling its numbers. The more you engage your social media fans and ‘groupies’ the higher the chances of them visiting your site. Make sure you always share your website link with each and every one of your posts and updates. Try to make it direct and conversational instead of bombarding them with offers. You can even add social media sharing buttons on your own site which makes for an integrated social media strategy. Having a twitter account shows a social consciousness and a strong social presence.
Google+ is also a good text and visual medium that can be put to good use. The posting of links must not be isolated. Rather they should be accompanied by a short summary of good content which will lure customers into clicking on your site or blog link. Leading them to your website’s blog section or to a specific blog is always a smarter way of keeping things relevant. Customers will feel you genuinely want them to be better informed. This increases overall web traffic as opposed to inviting them to click on your home page. Google+ hashtag function works much more effectively than on Facebook. On Facebook it only links together posts with that exact hashtag whereas on Google+ it brings up all relevant and associated topics. They will even hashtag regular posts that have sufficient text.
Pay attention to website design, format and presentation. This makes a big difference in the long run. When people land on your site and it leaves lasting impression, there is bound to be a return engagement. Make your site mobile-responsive. Try to create a free downloadable app so that smartphone users can easily drop in.
Several of these methods can be employed simultaneously, in tandem or in combination. However, it is highly recommended to have an integrated digital marketing strategy in place right from the start.