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Mobile Apps / From Mobile App Developer to Entrepreneur

Building a scalable business is about finding the ideal vacuum in the market place and filling it with the right products and services. However, it must be understood that app building is more than mere design and development. Turning it into a business means that entrepreneurs must determine whether people are actually experiencing problems in the particular area that is being targeted and whether this app can get the job done at the right price.

All products require a targeted, dynamic and constantly evolving business model to sustain in the market. Before even thinking of developing the app, the concept has to be detailed on paper and decided whether this is something the creator of the app would use and pay for. Thinking along those lines differentiates an app developer from an entrepreneur that can create a profitable portfolio. Aspiring entrepreneurs must find their true target audience and gain usable insights into what motivates them to take action. Once the profile of the desired demographic is acquired the appropriate marketing solutions can be drawn up. Those solutions must have a long-term outlook and target a wide variety of mobile platforms keeping in mind the volatility. However, it is counter-productive to spend too much time developing the app. Developers who do that often launch products that are still-born as the customer has already moved on to other things. Therefore, it is advisable to build a prototype and test the response and then make minor modifications, if necessary, based on the feedback.

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It is always better to base the idea for the app on something that needs resolving on a mass level. If the app can help with certain core problems for a large audience then it is guaranteed to grow over time. With a universal application it has an almost limitless potential. This will ensure substantial ROI on a possibly global scale.

Once the macro is sorted the details of the model and its execution need to be worked out. There must be free version of the app that gets people excited at which point the subsequent versions are launched that offer upgraded value. No one will pay for the same version that they already got for free. Higher versions can be used as upsell tools and convert the fan base into a paying customer base. Cross-platform selling needs to be implemented so as to make the most in terms of sheer volume.

Entrepreneurs must focus on building a strong and loyal user base that appreciate the product. This means keeping realistic revenue expectations. One must learn to put quality over quantity in this competitive market. It is all about attaining a niche status and carving out a piece of the pie for oneself. This means the app has to make a strong case and become discoverable by the right users amongst a plethora of other apps developed by giants such as Google or Apple. If the customers who use your app derive actual value from it then it is likely to spread via word of mouth and the business won’t have to rely purely on advertising revenue. Following up with proper mobile analytics and user metrics to add better features and constantly improve the app with innovative and compelling content is the sure path to success.