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Facebook has evolved into a colossal platform for big brands to easily and effectively interact with their customers and brand loyalists. Since the launch of brand pages in 2007, companies have been able to make good use of it to promote their brands and manage customer relationship. But like anything that is free of cost, Facebook is overcrowded with pages from every company and it is becoming hard for marketers to keep the customers engaged with their content. With Facebook…

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All of us know that Facebook is way more than just a social networking site. Over the years it has evolved to become a strong instrument of advertising and promotions. This holds good for applications as well. Be it a lifestyle app or the next revolutionary gaming app, the social strategy of applications spell an important impact on its success. And at the center of all social media is Facebook. Thus, having an intelligent Facebook integration becomes all the more…

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