The web is smeared with websites. As new ones surface, old ones rapidly fade. In fact, this fade-surface cycle is so rapid that experts believe that as much as 90% of the online ventures within two months from their inception. It is clear that merely having an online presence does not make a company succeed but makes it just another statistic in the multitude. Some serious brain storming as to why websites fail revealed a glaring reason: the design and the content of the site fail to continually engage a browser’s attention. As such, the traffic suddenly falls and the website vanishes into oblivion. This simple reason can break the backbone of any online marketing strategy. The solution is simple. Put some thought into the site’s design and make it responsive!
There are a few elements of responsive web design which make it an instant and lasting success:
Merely putting up a website together can be a failed attempt today. The thing about responsive websites that clicks is that they project the motive of an organization and encourages the browser to believe in it. This is equally essential for business houses and non-profit organizations. For corporate ventures, this can have direct impact on sales while for non-profits it can effect donations. The brilliant thing about responsive website design is that the results are visible almost instantly. United Way Bay Area (UWBA) experienced as much as 34% boost in mobile traffic within few day of restructuring their website.
The crux of the responsive design process is the thought that goes into the design. The final aim is to create an immersive user experience. For fast growing companies, this becomes all the more vital since they need to reach out customer on web or via mobile phones. This is why online ventures need to go responsive with immediate effect: