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Facebook has evolved into a colossal platform for big brands to easily and effectively interact with their customers and brand loyalists. Since the launch of brand pages in 2007, companies have been able to make good use of it to promote their brands and manage customer relationship. But like anything that is free of cost, Facebook is overcrowded with pages from every company and it is becoming hard for marketers to keep the customers engaged with their content. With Facebook…

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Traditional media is not a practical option for start-up firms because of the small budgets they have for media spend. Also, it is not a wise strategy to spend heavily on a name that is new to the game and not well known to consumers. Fortunately, you can now find a cheaper alternative online via digital marketing. In a world of internet and smartphones, every company needs to build a strong web presence right from its inception. So you would…

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Search Engine Optimization has become inescapable for most websites to stand out of the crowd and be noticed by the target readers. When drawing attention is the key, a huge amount of effort is to be put to sustain a reader. A few quick tips can help in getting good SEO results. 1. Links: Putting all the information about the website in one page is an intricate task not only for the website but also for the readers. This is…

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In the highly complex world of Local SEO, although the basics remain fundamentally the same, trends are constantly shifting as businesses hone in on what works and what doesn’t. It is never the same from one year to the next. It all comes down to how you approach the Local SEO challenge. It is better to desist from using clever ways to place your site higher on searches and rather focus on improving your content and overall user experience of…

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  • Keyword Targeting Techniques and Best Practice . SEO keyword Targeting .

Keyword targeting when properly done can be an effective method to significantly increase your site’s visibility online. In order to increase web traffic to phenomenal levels, it is necessary to pick the right keywords. The keywords you select should aptly represent your core products and services, what you do and your potential growth areas. The idea is to attract maximum attention from these select words through focused effort. Best way to get started is to analyse your market and identify…

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