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Facebook has evolved into a colossal platform for big brands to easily and effectively interact with their customers and brand loyalists. Since the launch of brand pages in 2007, companies have been able to make good use of it to promote their brands and manage customer relationship. But like anything that is free of cost, Facebook is overcrowded with pages from every company and it is becoming hard for marketers to keep the customers engaged with their content. With Facebook…

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Traditional media is not a practical option for start-up firms because of the small budgets they have for media spend. Also, it is not a wise strategy to spend heavily on a name that is new to the game and not well known to consumers. Fortunately, you can now find a cheaper alternative online via digital marketing. In a world of internet and smartphones, every company needs to build a strong web presence right from its inception. So you would…

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Search Engine Optimization has become inescapable for most websites to stand out of the crowd and be noticed by the target readers. When drawing attention is the key, a huge amount of effort is to be put to sustain a reader. A few quick tips can help in getting good SEO results. 1. Links: Putting all the information about the website in one page is an intricate task not only for the website but also for the readers. This is…

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In the highly complex world of Local SEO, although the basics remain fundamentally the same, trends are constantly shifting as businesses hone in on what works and what doesn’t. It is never the same from one year to the next. It all comes down to how you approach the Local SEO challenge. It is better to desist from using clever ways to place your site higher on searches and rather focus on improving your content and overall user experience of…

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ERYK WILLIAMSON STOOD in front of Albany's soccer goal and took a deep breath. The Maryland students chanting in the end zone, throwing taunts at the goalkeeper below them, went still. His coach crouched down on his heels, hand over his mouth, in silence. Even the brittle wind, the kind that digs deep into your bones, settled down just long enough, as if it too had to hold its breath in anticipation for what was about to happen.   Would…

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